Borne out of a passion for the growing urban art and designer-toy sector, RAJE have created a business model that aims to introduce exciting, unknown talent to the market, as well as work with some of the greatest names in the designer-toy industry.
The RAJE partners comment on the buzz the company has created within just a few months of its inauguration -
“The reaction to RAJE TOYS has been overwhelming to say the least. We’d all – collectively – like to thank everyone who has provided their expertise and insight within this industry. It has helped to shape not only the way we produce our figures but also the direction of the company and its future endeavours. It’s such a pleasure to be working with a group of driven, creative individuals who are reading from the same page. This isn’t about massproduced money-making… it’s about the passion and enjoyment!”
RAJE TOYS LTD was formed in November 2009 by Richard Emms, Adam Boreham, Jim Freckingham and Eddie Deighton — a highly unique collaboration of retailers, designers and marketeers with over forty years collective experience between them.
Richard Emms has run and managed several successful retail stores over the past three decades. He is also coowner of NYC-based Ardden Entertainment LLC – publishers of the new Flash Gordon and Casper the Friendly Ghost series.
Adam Boreham is the lead designer for Reaction Visual Media, a design agency based in North Hertfordshire, where he has worked for clients such as Red Stripe, Gleneagles Hotel and Kelloggs amongst others. He spends most of his spare time hurting himself on his skateboard or training in mixed martial arts.
Jim Freckingham has over 10 years modelmaking experience, most of which was gained in the toy industry. During that time, he has worked on licensed toy lines including The Muppets, Harry Potter, Dr Who and Lord of the Rings, to name but a few. As founder of Robotic Industries, Jim is always looking for ways to expand his toy robot collection.
Eddie Deighton is Founder and Creative Director of successful design and advertising agency, An.x. He is also coowner of Com.x, one of the most prolific comic publishing companies to appear in the publishing sector over the last ten years. He brings a wealth of creative, management, screenwriting and IP creation skills to the company.